The Young and Elder Consumers of SONY in United Kingdom Essay

The Young and Elder Consumers of SONY in United Kingdom - Essay Example at there will be an â€Å"increased intergenerational heterogeneity in total spending† – i.e., the effect of pension reforms will tend to change the intergenerational distribution of income, shifting stronger expenditure to the elderly in countries which provide more thorough coverage of retirees’ social benefits than other countries. (1) A Sony product has been designed for old people and the disabled is the BRAVIA LCD television series for the European market, that incorporates standard features such as an audio description function providing the consumer a narrative soundtrack for the visually challenged and impaired, and digital video teletext for those who have loss of hearing function. (2) Sony’s Reader digital device, another product made available in the US, Canada and Europe, stores hundred of books in one unit, but allows readers who have difficulty with their vision to adjust the size of the text on the screen. (3) All Sony TVs also come with adjustable headphone sets that may be used simultaneously with the speakers to be able to enjoy the television program with their non-hearing impaired family and friends. 2. The competition environment, (you can choose three comany) to the older people, you find some resources on what new products these companies developed targeting at older people in recent years.(150-200 words) Teh, J 2009 â€Å"Make-in-Singapore Phone, iNO Mobile, for Elderly to Debut in PC Show,† TechieLobang 11 June 2009. Accessed 18 June 2011 from http://techielobang.com/blog/2009/06/11/make-in-singapore-phone-ino-mobile-for-elderly-to-debut-in-pc-show/ Foresight Technologies of Singapore, making iNO Mobile, for elderly and young children. The phone is described as simple, with the basic features and large number key pad, which will serve the uses of the elderly and young who are not tech savvy but need to get only the fundamental functions. Called the CPO9, the mobile has a candybar design and will sell for a very reasonable